541 COINS

Ultra Rarities are the pinnacle of the coin world — the best of the best. These coins are not just rare; they’re legendary. Often, only a handful exist. Sometimes, only one.

Struck by the greatest empires in history — like the British Empire — and preserved in superb condition, these coins are celebrated works of art and icons in the global numismatic world. Their prestige is matched only by their value: the finest examples now command millions per coin.

But these treasures don’t appear every day. It can take decades — even a generation — for a true rarity to come to market. And when the moment comes, it must be seized. Miss it, and it may be gone forever.

Over 50 years in the numismatic world, we’ve handled hundreds of millions in rare coin trades, with one simple rule: only buy the best. Why? Because the best consistently outperforms the average. Always has, always will.

Most new investors think quantity is key — that buying boxes of average coins is the smart move. It's not. The true wealth lies in owning one great Ultra Rarity. But with prices starting at several hundred thousand pounds, access has become exclusive.

That’s why we created the Five Co-Owners Model — allowing qualified clients to share in ownership of world-class rarities, without needing millions in capital.

In 1990, Greg Holloway made history by selling the famed King of Siam Set for $3.3 million — the first coin sale in the world to break the $1 million mark. That sale happened during a recession, proving that rare coins are the ultimate hedge.

Today, that same set is worth over $25 million. Meanwhile, average silver dollars? They’ve barely moved.

If you're serious about investing in something rare, beautiful, and historically significant — something with real potential to grow — join us.

Explore Co-Ownership in Ultra Rarities.
Partner with Greg Holloway and Viceroy Coins.
Because legends don’t wait